Keri Russell was snapped in a a double denim look as she was running errands on her bicycle in New York City. She tried very hard to match her medium wash jeans with a medium wash shirt, but it did not work out well. It’s a kind of blah look, pretty boring. For me, denim has to be exciting, or sexy, or attention calling. Unfortunately Keri’s outfit does not meet any of these criterias.
When doing double denim, always try to match totally different washes, or colors. If you insist in doing the same kind of hue for both the shirt and the jeans, at least try to go exactly the same color. This you can most likely achieve when wearing the same brand for both the top and the bottom.