Yesterday I went to the launch of the Rob Pruitt x J Brand collaboration. Packed at Barney’s, there was hardly even any standing room. They had built a transparent cubicle inside the store to have Rob paint his jeans right then and there. It was really fascinating to watch.
About the Collaboration:
Barney’s New York, the luxury specialty retailer, announced an exclusive new denim collaboration, by renowned contemporary artist Rob Pruitt and J Brand Jeans, in partnership with Leitzes & Co.
The limited edition collaboration draws inspiration from Pruitt’s iconic gradient paintings, which have been shown in museums and galleries around the world. The collaboration, which was conceived in partnership with creative consultancy firm Leitzes & Co, consists of men’s and women’s jeans along with jeans jackets in unique dégradé colorways.
“J Brand’s philosophy makes them the perfect company for me to partner with,” said Pruitt. “They have a reverence for the rich American tradition of blue jeans but they’re also willing to push the envelope. Blue jeans have long been an interest of mine – ten years ago I even made a series of sculptures involving hundreds of pairs – so it was thrilling to think that by working with J Brand I’d be able to see my contribution to this legacy walking down the street. And Barney’s is my, and so many others’, go-to place for fabulousness.”
“Our Creative Director Dennis Freedman introduced me to a video of Rob painting on denim—in the form of jeans—on an actual person,” said Daniella Vitale, Chief Operating Officer, Senior Executive Vice President of Barneys. “We loved that irreverent moment and decided right there to call J Brand, who immediately loved the idea and worked quickly to launch the product.”
The collaboration is available in four jeans styles for women, all printed on J Brand’s signature Power Stretch denim fabric: light blue/green dégradé and red/purple dégradé; both in the 620 mid-rise super skinny fit, and ink/cobalt dégradé and black/grey dégradé; both in the mid-rise skinny fit with released hem. The two men’s jeans styles, printed on J Brand’s signature Mick skinny fit in stretch twill fabric come in black/grey dégradé and red/navy dégradé. Additionally, a men’s vintage washed slim Lowell jacket, hand-painted by Rob Pruitt in his studio, will also be available.
“We were honored that Barney’s came to us first, and we jumped at the opportunity. Working with Rob made us think outside of the box and try things that have never been done before,” said Lynne Koplin, President of J Brand “We feel this collaboration adds to a whole new perspective of denim, reinventing denim, outside of indigo. We are excited to see the influence of his dégradé on our product, and looking forward to seeing people wearing it.”
In addition to the jeans and jeans jackets that will be stocked in stores, Barney’s New York will host events in New York and Los Angeles where Pruitt will create bespoke, custom-painted jeans and jackets live on-site. Using a special spray booth, Pruitt will paint each piece of denim individually, creating a truly one-of-a-kind art experience. White or indigo mid-rise super-skinny women’s jeans and white or indigo oversized Darci women’s jackets will be available for bespoke painting by Rob Pruitt, along with select men’s styles.