“For spring 2015, Cult of Individuality is proud to announce the launch of its men’s Vintage Workwear collection, which takes a cue from work-wear pants of the early 1900’s. Cult of Individuality has incorporated various staples from the era—the waist cinching buckle, folding flap buttons and the brand leather patch. The waist cinching buckle, commonly referred to as the “back cinch” and “side cinch,” were placed on the yoke of the jeans to be tightened before belts become widespread in the 1920’s. The attachment points of the back cinch strap were secured by curving them up under the waistband. The folded flap buttoning up to the pocket yoke came in handy to prevent the contents of pockets from spilling out. In modern times, it is used by motorcycle riders. Cult of Individuality will also be placing their brand leather patch at the back of the jeans, as can be seen at the center of the waistband above the buckeye cinch.”
Since 2009, Cult of Individuality has forged a reputation as the “Jeansmith to the One.” At Cult of Individuality, founder Ron Poisson uses denim as the canvas for personal style and expression. He crafts new takes on classics, using old methods mixed with new, producing fresh ideas, styles and washes – all uniquely worn, weathered and personalized with Cult’s particular take.