Rokotov & Fainberg

Rokotov & Fainberg – Moscow-USA-1957

Rokotov & Fainberg is much more than just a brand. It is about a true story and you can read it here:


Their fight was very difficult because they did not live in a democratic country. Many will find it difficult to understand that a person can actually die over a pair of jeans…
{note from the editor: this story starts in Soviet Russia}

The Story:

In 1957 during the World Youth Festival in Moscow, young Russian boys and girls were shocked by the new kind of trousers their Western friends were all wearing, and became very envious. By the 1960′s the youth of Soviet Union began demanding these American blue jeans that they had begun to see in Hollywood films as well. Although jeans were frowned upon by Soviet officials as symbols of decadence and Western imperialism, the few products available had to be restocked almost daily. Jeans remained a coveted but forbidden capitalist item in the Soviet Union for the next 30 years until the Berlin Wall fell in 1989, and Russian citizens could buy “real” (not black market) jeans for the very first time.

1959 was the beginning of the illegal “black jeans currency market”. Jeans were like a red cloth to a bull to the Soviet government. Sadly, in 1961, the organizers and prime movers of this black market, Mr. Rokotov, 33, and Mr. Fainberg, 24, were sentenced to die.

Within a few days of the pronouncement, Premier Khrushchev began to receive telegrams of protest from all over the world. In Europe, François Mauriac called for a stay of execution. Eleanor Roosevelt joined the appeal. A petition to abolish capital punishment for so-called economic crimes, signed by 223 prominent Americans, was presented to the Soviet ambassador in Washington. The signers included Bertrand Russell, Arthur Miller, Van Wyck Brooks, the Reverend Dr. Martin Luther King, Jr., and Dr. Linus Pauling. None of the protests, demonstrations, and famous names made the slightest impression on the Soviet government. Rokotov and Fainberg were shot, and dozens of other executions soon followed.

Now, recently, Vitali Alizier, producer and filmmaker, living in New York City, wanted to make a film about the black marketeers of the 60’s in the Soviet Union. To raise funds for the start of the film production, he approached several leading denim companies in America with the idea of releasing a limited 100-piece edition of their jeans with the leather label, “for Rokotov & Fainberg”, which would then be put up for auction to raise funds for the film.

Without even waiting for a positive response and reflecting on the film project, Mr. Alizier decided that the whole dramatic story could form the basis for a separate commercial project. He decided that, together with his wife, model and designer Mila Krasnoiarova, he would revive the legend of Rokotov and Fainberg by founding a company appropriately named “Rokotov & Fainberg” to produce a new denim brand.

With extensive experience in show business and in the fashion industry, the owners began working with local craftsmen and denim experts in the US to create superior products using high-quality fabric, artisan craftsmanship, and exceptional fit. In 2013 he began to develop and market his custom designed jeans.

Rokotov & Fainberg denim has many subtle but unique identifying design features. These include neatly stitched “Bullets” stripes across the back pocket. The pockets inside the jeans are made of cotton and have a U.S. flag image. The leather patch, as well as the rivets and buttons also bear a logo of “88″. The jeans themselves are made of selvedge denim designed to appeal not only to people with a real passion for selvedge, but also to novices and those who want to get into selvedge denim for the first time.

Rokotov & Fainberg is an otherwise minor story in the history of the world of jeans that became a legend. Rokotov & Fainberg Jeans proudly display an unwavering appreciation for denim, clothing and the mystique of an icon of American ingenuity, craftsmanship and marketing mastery. It is not just a brand but a way of life. Rokotov & Fainberg represents those who aspire to be creative, to be successful, and to enjoy life’s finer things.

Their jeans are a raw selvedge, vintage style for the modern man and woman, inspired by American heritage and in awe of the Hollywood icons of the 60’s and 70’s – guys like Marlon Brando, Elvis Presley and Steve McQueen.

They use only the most unique and rare denim fabrics from Japan and USA. Their aim is to create clothing in classic, timeless, styles that are constructed out of the finest materials and to the highest standards. All Rokotov & Fainberg products are exclusively made in the USA.

Rokotov & Fainberg

Rokotov & Fainberg

 Rokotov & Fainberg selvedge