RIALTO JEAN PROJECT (RJP), the Venice-born fashion-and-art philanthropy fashion brand with an editorial cult following, announced a partnership with The Young and Brave Foundation to benefit youth who have been diagnosed with cancer. RJP’s Founder and Creative Director, Erin Feniger, is creating custom painted ‘LOVE Collection’ RJP denim, with a portion of each sale going to fund The Young and Brave ‘Love Beats Cancer’ initiative (#LOVEbeatscancer) in gifting art kits to the children and families supported by the foundation.
Rialto Jean Project, specializing in hand-painted, one-of-a-kind vintage jeans, launched in 2013 with a philanthropic backbone, working with the Children’s Hospital of Los Angeles and New York Presbyterian Child Life Services, to enhance the hospitals’ art therapy programs. This new partnership with The Young and Brave Foundation will expand the brand’s charitable reach, a founding element of the company.
The Young and Brave Foundation is a nonprofit organization dedicated to helping young people overcome the debilitating effects of cancerous disease. The organization aims to help these young, brave fighters and their families, overcome the challenges and hardships brought about by cancer. Built on the foundation of love, they exist to inspire, encourage, inform, as well as to invest directly into treatment and recovery. They do so through social networking, individual fundraising drive, community building, and financial support. “I’m very excited to be working with The Young and Brave Foundation to benefit such a great cause,” says Rialto’s Erin Feniger. “There is no better feeling than doing what you love and getting to share that gift with these kids and my customers through the ‘LOVE Collection.’”
The ‘LOVE Collection’ will be sold at the Rialto Jean Project Concept Store located at 206 Front Street, in New York’s South Street Seaport, and online at rialtojeanproject.com