Love Premium Denim is designed with the female body in mind to empower women – in these jeans, women are free to move, live and breathe while feeling truly sexy. It is the first and only denim engineered with a one-of-a-kind blend of 35 percent Lycra with “Hold-You-In” technology designed to flatter any silhouette, whether your build is straight, curvy or petite. And, btw, we are talking about the Invista Lycra® here, which is absolutely incredible. So this “HOLD-YOU-IN” is a promise KEPT!
I especially love the “breathing” part! 😉 But, on a serious note, I really believe that we do need jeans that fit women in all shapes and sizes. It seems like most of the denim brands only cater to the super skinny ladies. And we are ready to have more options for denim that is stylish as well as fashionable AND lets us breathe!
We love that this brand also donates a percentage from each jean sold to CURE, the breast cancer foundation. KUDOS!
Here is what they tell us about their jeans:
“Love Premium Denim is the first and only denim engineered with a one-of-a-kind blend of 35 percent Lycra with “Hold-You-In” technology designed to fit any silhouette.
Our jeans come in variations of four fits inspired by women’s bodies – Suzanne, Olivia, Kylie and a jegging – that mold themselves to flatter all body types, whether your build is straight, curvy or petite.
Developed with fabric technology engineered exclusively by FDJ French Dressing, Love Premium Denim comes with a unique 360-degree stretch that flattens the tummy and lifts the behind.
Love Premium Denim is designed by women for women – in these jeans, women are free to move, live and breathe while feeling truly sexy.
Headquartered in Montreal, FDJ French Dressing has been an international jean designer, manufacturer and distributor for three decades, shipping directly to destinations globally. FDJ French Dressing is dedicated to empowering women, especially those who are battling adversity. FDJ is an active supporter of the CURE Foundation, a charity that raises awareness for breast cancer and provides funding for research. They have pledged to donate a percentage for each and every pair of denim sold.”
You can purchase Love Premium Denim jeans from their website.