We love everything vintage and heritage, and that’s what Italian brand Roy Rogers is showing us here. They have a real awesome capsule collection based on their archives, it is called the Rugged Collection:
“With recovered material from the archives, Roy Roger’s presents a heritage collection, vintage inspired, featuring a unique eye for details like the raw selvedge denim, contrasting stitchings and vegetal tanned labels: the Rugged Collection.
Roy Roger’s Rugged finds its roots in the historic archives of the company and celebrates the collective imagination of the American world of the 40’s and 50’s.
The Rugged collection is an alternative to the regular menswear line, yet staying close to the roots of the brand, offering quality denim and pieces hand-made in Italy .
Inspired by the vintage world, the Roy Roger’s Rugged collection is a journey through legitimacy. An trip across the American landscape, with inspiration from hotrods and bikes, to raw denim and washed chambrays, where each piece of the collection recalls the authentic spirit of the enduring freedom of USA roads.
To put a modern twist on a vintage tradition, Roy Roger’s Rugged chose models Jimmy Q, , and Ricki Hall. Jimmy is a pro skateboarder and tattoo artist. Ricki was featured this year in Esquire Weekly’s, ‘The man with the most influential haircut in Britain’.
A deeply evocative photo-shoot seen through the lens of photographer Luca Campri.”
You can purchase this collection here.