I’m so excited to be presenting Soorty, a denim manufacturer located in Pakistan. Their aim is to come up with the most innovative and inspiring ideas and solutions and to create a significant mark in the local and international markets. Their facilities are super environmental friendly, especially when it comes to maintaining the water. They even have their own waste water treatment plant.
With an experience of more than 40 years, Soorty is committed to creating a unique fashion environment that gives the company and its clientele an edge. And personally, I can vouch for their fashion forward innovations in denim.
I have known about this company for years. We’ve had several contacts before, and at one point, they had sent me a few jeans to evaluate. I remember clearly theirs being the first jeans ever made of a unique, light reflecting, denim that felt like silk and was super soft – way before any other brand launched their first cashmere denim. And then there was the “alive jean”, that’s the one that changed color according to your body temperature! You can check it out here!
We will be posting a lot of their innovative denim looks here. What you will be seeing is not going to be available yet, but is a preview of denim trends in the next few seasons. This Hipster collection is one of their capsules.
Check out the idea behind these super cool collection and stay tuned here @Denimology. We will be posting their complete Hipster lookbook ASAP!