RIALTO JEAN PROJECT (RJP), founded by Erin Feniger in August 2013, combines Style, Art, Sustainability and Philanthropy, in a way that has quickly attracted considerable attention from major players.
I have “admired” these jeans at Barney’s for some time now, and decided to go after them and find out more about this brand. Their jeans are really super cool, different and absolutely attention calling. Not one pair looks like another, and this is because they are all hand painted.
Another awesome thing about this brand is that they are so focused on charity. A percentage of each sale of an RIALTO JEAN PROJECT item goes to benefit local hospitals in Erin’s present and past residences, that administer art therapy to ailing children.
“Handcrafted in her art studio at South Street Seaport in NYC, Rialto Jean Project counts top fashion editors, A-list actors, musicians, and supermodels among its steadily growing customer base. Founder and Creative Director, Erin Feniger, sources rare American made vintage jeans, personally hand-painting every single piece herself, and thus creating a unique, fashion forward experience.
Rialto Jean Project benefits children through art, with proceeds going to support innovative art therapy programs at Children’s Hospital Los Angeles and New York – Presbyterian Hospital. Art therapy helps young patients find a sense of hope, self-esteem, autonomy and competence in their healing process. The Rialto Jean Project charitable platform ‘Denim Doing Good’ exemplifies our work and dedication to this cause.”
You can buy Rialto jeans on their website.