Roy Roger’s, the iconic brand that has made Italian denim history since 1952, launches the Spring-Summer 2015 campaign, which takes place in the evocative setting of the Whyte Hotel in Brooklyn, NY. The campaign features the 22-years old Australian model Bambi Northwood-Blyth (IMG Milan) and the Danish Victor Nylander (Elite Milan), former face of Dior Homme and Versace amongst others.
The campaign, seen through the eye of the photographer Philip Gay (2DM Management) focuses on a concept of new elegance, taking a timeless fabric as denim to a new level of coolness, with an ultra-feminine twist and a relaxed and easy feeling.
The idea of a contemporary denim comes to light through the urban background of the Whyte Hotel that expresses the understated chicness of this collection, composed by high quality raw materials and Made in Italy pieces, revealing a grown-up feel.
About Roy Roger’s:
Roy Roger’s is an Italian fashion brand serving a total look for men, women and children. Going from a time when the name was strongly associated with denim, the brand today presents a forward-looking collection, focusing on quality and Made in Italy products.
Creative Director: Vicky Trombetta / DCOLLECTIF
Photographer: Philip Gay / 2DM Management
Stylist: Benjamin Sturgill / Brydges Mackinney
Model: Bambi Northwood-Blyth [IMG Milan] & Victor Nylander [Elite Milan]
Production: Laura Motta / 2DM Management
Location: Whyte Hotel, Brooklyn, NY