There is a new denim line that just recently came to my attention: SCHOEN by YU. Created by Lindsey Schoen & Michelle Yu, and made in Los Angeles, California. Lindsey was a denim fit model for Paige, Mother, William Rast, Dylan George and more, for the last eight years. Michelle was a designer at Guess, William Rast, YMI and many others that Lindsey worked with over the course of her fitting career. Michelle is a UC Berkley Law graduate turned designer and her attention to detail is what sets SCHOEN by YU apart. Lindsey knew that Michelle was something special from day one. Following in Paige’s footsteps (she was Lindsey’s first account – and she ADORES her), she knew that when she started her own line it would be with Michelle.
The duo financed everything on their own and created a core collection of five styles. The fabric is a Lycra modal that shapes, lifts and makes the body look beautiful. SCHOEN by YU is a double threat. Michelle’s experience and knowledge of technical design and Lindsey’s experience with fit and fabrication – they have created a jean that is the ULTIMATE in fit, flatter and comfort.
And what I love as well, is their website. If you click on any pair of jeans, it will tell you how the jeans run – small or big. This is one really strong incentive for me to buy a pair of jeans without having to guess, or buy 2 sizes and return one. I wish every website would add this super important info.
You can purchas SCHOEN by YU jeans on their website.