Soorty: Denim With Shaping Technology - Lycra® Beauty

When I checked out all that’s new in terms of denim – denim itself, and not the ready made jeans – at the Kingpins show here, in NYC, I got to talk to the Invista ladies, as well as Soorty, about this fab new Lycra® Beauty with SHAPING Technology. With this Lycra® fiber, coming from a renowned brand like Invista, Soorty created some super cool jeans.

“INNOVATION from INVISTA Denim fabrics with SHAPING technology by LYCRA® brand combine figure-flattering shaping performance with the comfort and freedom of movement for which the LYCRA® brand is famous world-wide. They provide the right amount of sculpting force without constriction, giving an attractive “free to move” definition to curves.

The Science of Shaping™

To apply SHAPING technology to denim, INVISTA conducted a consumer survey, analyzed a large sample of commercial garments, and tested identically constructed garments with different fabrics on a fit model. This research identified four key parameters that determine the suitability of a denim fabric for shaping applications:

• Stretch: a high stretch level is desirable for comfort in shaping jeans.
• Recovery: promotes figure enhancement and preserves curve definition when the body moves.
• Power: the recovery force. Controlled power prevents discomfort even during extreme movements.
• Normalized hysteresis: a measure of a fabric’s stretch efficiency. It is derived by calculating the difference between load force (stretch) and unload force (power) in a specified range. Lower values indicate freer, less restrictive movement.”

Sounds like “High Level” denim technology to me! And we can’t wait to tell you more, and our reviewers are all lined up and ready for the “road-test”!

Soorty: Denim With Shaping Technology - Lycra® Beauty

Soorty: Denim With Shaping Technology - Lycra® Beauty

Denim With Shaping Technology - Lycra® Beauty

Denim With Shaping Technology - Lycra® Beauty

 Denim With Shaping Technology - Lycra® Beauty