Volkswagen Introduces a Denim-Trim Beetle

Have you ever wanted to drive in a Beetle -shaped pair of blue jeans? Well, VW may just give you that opportunity after unveiling the 2015 Beetle Convertible Denim Concept at the New York International Auto Show. In what could have been one of the better April Fools Day pranks, VW modeled the exterior, interior, and even the convertible top of this Beetle to have various blue-jean-like features, including a 1980s favorite, stonewashed jeans.

You may be surprised to learn that the Jeans edition is sort of a tradition in the Beetle lineup. Back in 1974,  VW released the Jeans Bug, which had black “Jeans” logos on the doors and hood, Lemmerz GT wheels, and denim-style fabric on the seats with orange stitching, just like a “real”  pair of jeans.

“Denim is very trendy right now, and it seems to be all over fashion magazines,” began Volkswagen product planner Kerry Deutsch. “I think the inspiration was: Denim is trendy right now, let’s explore something that could be trendy for Beetle, also keeping in mind the fact that denim is a big heritage for the vehicle because of the Jeans Bug from the ’70s,” Deutsch continued, referencing Volkswagen’s 1974 Jeans edition of the Beetle, a yellow bug with denim interiors. Of course, it doesn’t hurt that the ’60s and ’70s, decades when Beetle sales soared, are also back in fashion, something the brand “absolutely” considered when developing the model, according to Deutsch.

Volkswagen Introduces a Denim-Trim Beetle