How cool is this – Denim has “invaded” a soccer team! And nothing of “athleisure-wear” here, we are talking “REAL” denim. All this is the result of Barcelona’s sponsorship deal with Replay jeans.
As a result we’ve been bombarded on social media with images of Neymar, Lionel Messi, and pals, flying to Madrid for their potential La Liga title decision against Atletico, wearing more double denim than you can shake a cowboy hat at. And although they might look like an oddly co-ordinated bunch, that deal means the players also get to star in campaigns like these – with supermodel Alessandra Ambrosio.