Cult of Individuality - Future Vintage Challenge

And the Future Vintage Oscar® goes to…

When we first posted about this awesome Cult of Individuality Future Vintage Challenge last October, we were dying to see what’s going to happen there. Such an interesting and different kind of contest for the real denim heads among us.

Well, the finalists have been chosen, and you can cast your vote to choose the ONE lucky winner:

“Meet our #CultFutureVintage finalists. For seven months, they have put their Cult dry denims through the paces – stretching, scraping, jumping, leaping and just simply living life. The results are jeans that have a distinct worked-in look and style all their own. And now one of these jeans will become a timeless classic…

Vote for your favorite pair of #CultFutureVintage denim here.”

And just in case you have missed it, here is what this is all about:

The Cult Future Vintage Project: Final Vote

Because no two pairs of jeans wear-in the same way, there is no finer fashion canvas for expressing your individuality than raw denim. Raw, untreated selvedge denim breaks-in and conforms to your body with every wear prior to their first wash. It truly takes on the characteristics of your movement and lifestyle. It absorbs your surroundings. And it reflects back a worn-in style that is truly “designed by you”. Cult of Individuality has come to appreciate the twists, styles and interpretations that their customers imprint on Cult’s raw, or “dry” denim. That sublime outline from a smart phone in your pocket. A touch of shop grease around the cuffs. Those habitually pulled belt-loops. All elements evolving to give your denim a unique, singular, vintage-like look and feel. It’s inspired them to think of each of their raw denim products as “Future Vintage” – Because each pair they make has the potential to become a timeless denim classic.

Over the past seven months, more than two dozen fans of Cult Denim have been putting their Cult dry denim through the paces as part of the #CultFutureVintage Project. Participants have been documenting their denim journey as they put their jeans through the paces of daily life. In addition, participants have taken part in various ‘challenges’ put out by Cult including:

– Sharing their best action photos
– Giving their jeans a dirt bath
– Showcasing their jeans getting into the Christmas/New Year’s holiday spirit
– Reenacting their favorite movie scene
– Trashing their jeans in the most awesome way possible

In the end, 4 finalists were selected based on how they’ve aged their denim over the course of the challenge:

Cult of Individuality - Future Vintage Challenge MichaelChristianMike Cole

mike cole

Mike Cole, aka @michaelchristian424
A genuine badass in his Cult Denim. Whether working on his bikes, or chilling with his favorite lady, Mike kept it interesting throughout the Future Vintage Challenge.

Cult of Individuality - Future Vintage Challenge racerbrady

Brady Walker

Brady Walker

Brady Walker, aka @racerbrady
Brady brought that retro cafe racer swagger to the Future Vintage Challenge. Whether on the street or at the track, Brady kept it real and fun.


Jon Barber

Jon Barber

Jon Barber, aka @jonbarberphoto
True to his photography expertise displayed an eye for detail and a quirky sense of humor throughout the Future Vintage Project.


Patrick Ng

Patrick NG

Patrick Ng, aka @mobileauthor
Patrick wowed us with his sense of style throughout the Future Vintage Challenge. Whether it was finding the perfect graffiti-walled urban backdrop, or laying out his accessorized Cult Denim outfit of the day, Patrick knows how to dish out the perfect vibe with flair.

And now, those who follow the Project will be able to vote on their favorite. The winning pair of #CultFutureVintage denim will be re-produced and debut as a limited style in Cult’s 2016 product line, with the winner receiving a $1000 credit to, as well as a healthy amount of Cult swag to keep wearing-in. Voting will take place Friday 5/15 through Monday 6/8 here. During the course of the voting we’ll be giving away a pair of Cult Denims of their choice to one lucky winner each week. Everyone who votes will be eligible to win.