Jeans are desperately in need of an update. They were originally built for miners carrying rocks in their back pockets and haven’t changed much since then. The stiff and uncomfortable jean that worked for miners has no place in life 100 years later.
Geneva Premium Active Denim is built for men that live, work, and play in their jeans. They combine old school American craftsmanship with technologically advanced fabric for better fitting, more comfortable jeans.
Their patented 4-way stretch denim is the culmination of years of textile research. The radical new material combines the incredible softness, comfort and freedom of movement of activewear with a sophisticated classic look. The performance cotton/poly fabric wicks moisture away from your skin for faster evaporation and long lasting comfort.
A revolutionary fabric needs a perfect fit and Geneva delivers. Their curved waistband conforms to the natural shape of your waist and a trimmer, more flattering cut with a medium rise finishes the perfect fit.
The simple and classic look transitions effortlessly from work to the weekend. With the comfort of sweatpants and the look of a designer jean you will never want to take them off.
Check out Geneva’s kickstarter campaign to pick up your own pair at 60% off retail today!