We here at Denimology have been writing about Marc Allison Jeans for years now, Their innovation in developing a fabric made of 27% T-400, a four way stretch providing incomparable comfort and 73% Supima Cotton, the softest, strongest most luxurious cotton the world also means they needed to be innovative in the distribution of their jeans. Initial distribution through Theory Stores, and the likes of Fred Segal & Lisa Kline, high end retailers, proved to be cost prohibitive for the husband & wife team. So what was next?
A friend of Allison’s offered to have a Denim Party, inviting all her friends to her home to see and experience the jeans directly. Marc wasn’t a big fan of the idea but was flexible enough to be talked into it. What a success! That was the start of a new distribution model that put Marc Allison jeans at ladies finger tips; trying on all the styles and washes with an audience of feedback for yay or nay, in the comfort of a friends home. AND since we were going directly to the consumer, the jeans could be sold at deeply discounted pricing. A win/win for all!
Today, MAJ continues to do business through at home trunk shows and also virtual trunk shows, creating a group on facebook and a promotion code for discounted pricing. Maj & Denimology got together to offer their own little virtual party! From Tuesday, May 19th thru Monday, May 25th – use our special promo code “Denimology” at checkout to save 45% off retail pricing. AND MAJ is so certain you’ll love the difference you’ll feel between their jeans and others, they’ll offer free shipping and one return shipping in the USA!
What do you have to loose? Only something to gain!
Shop the Marc Allison 45% off Memorial Week Sale here!