Denim Ice Cream and Denim BunsRamune (Japanese soda) ice cream

About three hours from Tokyo on the bullet train is a beautifully preserved area in Okayama Prefecture’s Kurashiki, known as the Kurashiki Bikan historical quarter. Set alongside a picturesque canal, the district has long been known for its traditional storehouses and shops, but now it’s looking to celebrate one of its most profitable exports – denim.

With more than 100 family-run indigo and dyeing factories operating throughout the prefecture, denim has long been an important part of area’s economy. And what better way to celebrate the locally made textile than with a selection of special foods?

The unique menu has been created to celebrate the recent inauguration of Denim Street, a row of jeans and denim specialty stores which include internationally renowned local brands, Momotaro and Eternal. White walls, signs and storefronts are decorated with jeans, and the quality and quantity of denim produced here has earned it the nickname, “Holy Land of Denim”.

Now the jeans capital is shifting its attention to another partner – denim food. Check out a few “samples” here!

Denim Ice Cream and Denim Buns

Denim Bun (Denim Nikuman – steamed pork bun) is colored only with a natural pigment extracted from the fruit of the Gardenia with alcohol. The flavor is the same as that of a regular steamed bun, but this one has the color of blue jeans.

Denim Ice Cream and Denim Buns The Denim Stick, a crispy sweet that comes wearing a cute pair of daisy dukes!

denim burger The Denim Burger – It might look like a fistful of lettuce smashed between a couple of poisonous bluebottles, but it tastes like a burger from McDonald’s