Q/A with Ron Poisson - Cult of Individuality

Ron Poisson, Founder and Creator of Cult of Individuality

Ever since I first checked out the brand, Cult of Individuality, I felt that this was a truly unique brand. Having met and talked to Ron Poisson, I always admired this “outside of the box” way of creating his denim. He doesn’t very much care for fashion, and he is totally convinced of his own creations and what he wants his brand to represent.

Summing it up in a few sentences:

“Cult of Individuality is an anti-trend designer denim brand. Preferred by rebellious women and men who buck the norm, the brand evokes a social movement in fashion defined by its signature style of rip and repair jeans with innovative washes. Since 2009, Cult of Individuality’s denim has stood out from the crowd, drawing legions of devotees with expanded wash and treatment driven collections that empower a lifestyle set to a soundtrack of bold, off-kilter and irreverent thinking.

CULT is a denim brand for the fashion forward jean junkie who gets high off a cocktail of vintage, embellishment, selvedge, and rebellion, tied together by impeccable craftsmanship. This helps fuel a new badass attitude for an otherwise universal fabric.”

Q: What are your trend predictions for next year?
A: I think denim is one of those iconic fashion items that changes drastically, yet remains classic and on trend in any given season. There will always be purists who go for the raw selvedge unwashed jean, but I’m seeing a big push, for both men and women, towards the rip-and-repair, experimental denim that has always been part of CULT…which is fuckin’ great! There’s a push for workwear inspired details, which we’ve also been incorporating for a few seasons now. As far as silhouettes go, men across the country seem to finally be embracing a slimmer, tapered fit, while in women’s, there’s a big push for “real” denim or selvedge jeans in trouser, wide-leg and serious flair leg styles.

Q: We already own skinny, super-skinnies and boyfriend jeans. What will be the next big style?
A: I sort of touched on this above, but for guys all over the country, there’s a big embrace of a slimmer, tapered fit, not skinny, per se – at least not yet – and the most trend-focused guys are really getting back into wild washes, rip-and-repair jeans. Moto jeans are certainly having a moment, too. I think coated denim and workwear inspired elements are going to make a huge comeback.

Q: In terms of denim, do you have any new materials in mind?
A: I love exploring different types of denim. I believe there’s a purity to denim, so I like to add cool new fabrics in 5-pocket styles each season, but since that’s really our focus, I think we’re looking at a lot of coated denim, stretch Japanese selvedge, thicker, 12oz selvedge denim. For women, reversible denim has been something that’s been successful. For guys though, we’re playing with duck canvas and, of course, my passion is for rip-and-repair, patched up, wash-centric denim, so each season we explore new ways to do this.

Q: Do you believe and agree that generally women are kind of getting tired of too much stretch and are ready for more “authentic” denim, maybe even selvedge?
A: 100 percent! CULT has actually been offering selvedge denim options since we launched our women’s collection several years ago. We definitely design stretch and trend-driven jeans, too, but we’re firm believers in the beauty and integrity of authentic denim and our female fans definitely appreciate it. Men aren’t the only denim purists.

Q: Will prints still be strong for the next few years?
A: I certainly think so. Prints are really versatile. We’ve always played around with different ways of utilizing them on our jeans, from high-contrast, loud variations to more minimal, tonal prints. Some embroidered, some free-style stitching, some really blatant prints. We plan on continuing to have fun with them. They add a new level of excitement, and a new element to traditional denim. It’s really about doing prints right, and we pride ourselves on that at CULT.

Q: What are your predictions for the men’s denim?
A: I’ve sort of incorporated men’s denim into all of my answers above, but I think guys are always going to love classic, great-fitting raw selvedge indigo slim-fit; the jet-black skinny and the faded, vintage pale blue slim-straight for summer. But “our guy” has always been a fan of the more rebellious and anti-trend jean, the ripped up, distressed, more “individual” unique jean. And I see the market shifting towards that, too. Guys are having more fun with denim washes and rips and distressing, patches, moto-elements, coating and details, all after a few seasons of strict minimalism. And we are certainly the best when it comes to that, so I’m excited to introduce more guys to our cult over the next few seasons.

Q: Do you believe in stretch jeans for men?
A: While I personally wear raw, selvedge denim, I think adding a bit (not too much) stretch to a great pair of jeans is totally legit. Guys have a shape, too and why not embrace that? CULT’s philosophy is that when you put on a great looking, great fitting, pair of our jeans, you join a cult of confident and rad looking people, and stretch denim for guys certainly plays a role in that.

Q: What is your personal favorite denim style and why?
A: I love a slim, straight-leg raw selvedge jean. It’s classic, and the breaking-in process is personal. It’s like a years-long journey, and while I am obsessed with my quest for new, cool, and innovative washing, ripping, distressing, and elevating techniques for denim, and while our jeans will certainly age and break-in as you wear them, there’s really nothing like knowing where each rip, each crease, each stain came from. It’s like a wearable journal or photo album.

Q: Which person living or dead would you most like to see in a pair of your jeans?
A: For Guys: Sid Vicious, David Bowie, Bob Dylan, Kanye West, and Kurt Cobain.
For Girls: Nancy (Viscious), Kate Moss, Joan Jett, Rihanna, and probably Miley.

Q: Where do you see the brand in 5 years?
A: On the backs of every cool, rebel kid in every major city of the world.

Q: What special “denim advice” you would like to give to our readers?
A: Join The Cult.

Q: And last, but not least- is there anything else you would like to add for our readers?
A: Don’t give a fuck – be yourself, break the rules, don’t fit-in… really embrace your individuality.

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