SCHOEN by YU at LabNumber25

We here at Denimology are SO excited to see the brand new denim brand SCHOEN by YU exploding as much as they are! Considering the brand was founded in 2014, the growth we are seeing from them is seriously impressive. Boutiques everywhere are picking up styles from their short but super super sweet core collection…even boutiques that haven’t quite yet launched! How amazing is that? One particular is LabNumber25, which is an online boutique launching this summer. We spotted SCHOEN by YU at LabNumber25, well…on their Instagram, to be exact, where they are doing a great job at building up hype for their soon-to-be-opened shop. The Instagram post featured The Bombshell flare, which is an amazing flare that was launched just in time for Spring, when the style took off again! Our reviewer Jennifer told us all about this incredible jean back in April. You can find that post here! LabNumber25 has The Bombshell beautifully styled all in black. Pulling off a monotone number isn’t always easy, but they kept it all balanced out with enough contrast by pairing them with a textured bag, 3/4 sleeve top, killer stilettos and an adorable wide brimmed sun hat.

View LabNumber25’s instagram post here, and shop SCHOEN by YU’s The Bombshell here! There has since been a new upgraded version of the jean, which you can check out right here. Shop away!

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Lana Ober
I’ve been quite the denim fanatic for several years now, and am happy to apply this passion to something that I can share with others. I am also a graphic designer/web developer and have done design work for two of the biggest designer boutiques in town, which is partly to blame for the 100 plus pairs of jeans I now own in my collection! It always fascinates me how much can be done with the denim fabric alone, and the constant innovations will always keep me hooked.