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It’s Jeans for Genes day this Friday, September 18th, the one day a year we’re all encouraged to don our denims and raise money for children with genetic disorders.

Birmingham based denim brand Liquor n Poker has teamed up with the charity to offer you a chance to support the amazing cause, as well as providing the perfect excuse to treat yourself to the must have denim style of the season!

Available to buy now from Liquor n Poker, 50% of the £35 Jeans for Genes flares will go straight to the charity, which is celebrating it’s 20th Birthday this Friday!

Liquor N Poker’s Eugene washed jean has been re-released in partnership with the charity Jeans for Genes. This means that they will donate 50% of all sales to this awesome charity.

The Eugene flare jean, actually more like a 70’s bell bottom jean, is made of faded cotton denim, and features a high rise waist and some distressed detailing. The fit is a skinny leg that flares at the ankle, and the composition is 96% Cotton with 4% Elastane.

I am absolutely getting one of these – not only are they super cool, but it will also make me feel good that I can contribute to this really amazing charity.

Jeans for Genes - Liquor n Poker Flares