Denim Première Vision Barcelona, 18th to 19th November 2015, is approaching. Here are some more insights for the Spring/Summer 2017 season, in addition to what we had already posted.

Brazilian denim specialist, VICUNHA, is once again focusing on the European trade shows in 2015, such as MUNICH FABRIC START in Munich and DENIM PREMIERE VISION in Barcelona.

To quote them, “We have received fantastic feedback on our Athletic Denim Line pre-printed with black and indigo, an absolute must. Super Stretch is still in demand, but has received weaker reviews.”

Spring/Summer 2017 season highlights:


Boosting the comeback of authentic denim, the product line TRUE DENIM leaves room for modern re-interpretations. It’s perfect for lovers of original styles and the raw look. The outstanding qualities of various washes and finishes emphasize the classic raw effects and a genuine vintage look.


Athletic denim is an unusual composition of denim including the addition of elastic stretch, which ensures maximum comfort and elasticity. With its Squash and Jump qualities, this VICUNHA line is ideal for any shape from slim to loose fits, and looks great in all kinds of washes.


An exclusive and highly advanced technology created by VICUNHA TEXTIL called Carbolumen revolutionizes the finishing process by integrating the key qualities of cotton fiber. Carbolumen combines gloss and texture with the positive qualities of cotton fiber, such as comfort and breatheability.  This process is perfectly suited to innovative, modern, high-performance jeans with a natural leather look in a high-gloss finish. Besides contrasting matte and gloss, its polished, softening finish highlights effects such as visible seams. And since they can produce many different effects, the jeans can be worn in both summer or winter.

Even in terms of cut, the possibilities are promising, whether skinny or relaxed, They guarantee comfort in any situation.


BI-STRETCH DENIM FITNESS is a high-tech product line with a differentiated structure and a development of multi-directional stretch, in order to ensure maximum freedom of movement and flexibility. Its highly advanced elasticity in both length and width enables it to meet all the needs of today’s active wear.


ECO D, the authentic, dyed warp yarn, line of colored jeans, has a lot to offer. The fabric consists of 100% recycled polyester produced from recycled PET bottles and 100% BCI (Better Cotton Initiative) cotton.

In quantitative terms, 3 less plastic bottles on this planet! Moreover, it is produced using an exclusive dyeing process involving glucose (biodegradable), which can reduce water consumption by around 80%. And up to 70% of the remaining 20% of the water content can be recycled – yet again. Having included BCI cotton in its collections since as early as the end of 2011, denim giant VICUNHA is doing pioneer work in South America.