We constantly receive e-mails from our frustrated curvier readers about how hard it is for them to find a pair of jeans that not only fits them, but is trendy as well. Their biggest complaints are two:
One – most of the brands specializing in plus sizes, only have a few styles, and most of them are in a dark blue, boring wash.
And Two – By what we have heard, the denim used for these kind of productions tends to be on the cheaper side, meaning that the jeans look kind of cheesy and don’t last long.
Enter SLINK. This new denim brand specialized for the curvier and very curvy ladies, launched this past September. And guess who is the guru of this new brand: no one less than Albert Dahan, brother of beloved Joe’s brand owner, Joe Dahan. Do I need to say more LOL?
Well, ok – here is what SLINK is all about:
Oh, and before we go any further: SLINK is an acronym for Sexy. Lovable. Intelligent. Noticeable. Kind.
Hunting down the perfect pair of plus size jeans can at times seem like a never ending task. While more and more designers and retailers are fashioning denim for plus sized curves, those making premium or luxury denim are few and far between, until now! Slink Jeans is here to change the game and with their background and knowledge of denim, giving plus size women a new resource for fashion-forward premium jeans and sportswear.
“The secret recipe for all jeans collections is the fit. It took us months to get the fit right,” Albert Dahan said. “The company recruited dozens of professional and nonprofessional fit models and tested the patterns on various body shapes. Their stretch fabric, a cleverly engineered waistband, strategically placed pockets and a new approach to scaling the patterns helped create a collection aimed to fit a variety of bodies comfortably. The collection includes a mix of silhouettes, from tight to “boyfriend,” each size created in this new way.”
The line starts at size 10, where most mainstream premium jeans lines end. SLINK extends to fit the equivalent of a size 22 or 24 with a 44- to 48-inch waist. Jackets and tops run from large to 3X. The jeans retail between $119 and $129; tops between $39 and $44. Jackets are slated to roll out next year.
The Dahans hired a female photographer for the debut campaign, which features professional and nonprofessional models, such as Olympic athlete Amanda Bingson, who has won multiple championships in track and field hammer-throw events. The women appear in provocative poses and sensual settings, proudly displaying their voluptuous bodies in lingerie and skintight jeans.
The designers have surrounded SLINK Jeans with positive, celebrate-yourself messaging: The interior waistbands of the jeans are embroidered with the word “curvy”, the heart-shaped hang-tags and interior pockets are printed with “Love Your Body”.
Stay tuned, for their amazing and super sexy lookbook will be posted here @Denimology ASAP!