denim trands, tradeshows

After having participated in Kingpins Amsterdam and New York, Soorty launched its S/S ’17 collection at Denim Première Vision, held in Barcelona this past November.

Denim Première Vision, which is the show for the world’s best denim, was attended by international buyers, retailers and trend forecasters from Europe, Asia, US, and Canada.

Soorty’s collection focused on sustainable and Eco-friendly denim, as well as fabric characteristics like strength, recovery, growth, compression, and body shaping.

Soorty’s main concepts were:

World of Colors

This collection has a very fresh and cool touch and is perfect for summer looks. Color palettes include light to very dark indigos, green casts, and blues in many shades. Also very present were the blacks and greys for summer.

Sustainability

Sustainability is becoming a fundamental issue in the denim production. Soorty believes in the importance of returning to practices that are least harmful to the planet. This collection aims to be 100% Eco-friendly by recycling polyester and cotton used at fiber stage, as well as low energy and chemical usage in dyeing and finishing of fabrics.

New Finishes

This collection incorporates technological advanced techniques, including shiny, soft, and lustrous fabrics with a more flat look and less hairiness.

Denim VIP

Includes super soft fabrics that will make you look good and, at the same time, will make you feel comfy when wearing them.

Summer Feather

Light weight fabrics perfect for summer for both Men’s and Women’s.

Performance

Features super stretch fabrics with excellent growth and recovery properties.

Authentic

Aims to achieve beautiful authentic and vintage denims. Inspiration was taken from 70’s, very on trend right now and for the next few seasons still.

denim men, denim women

denim preview spring summer 2017