The Lipstick Fever in Joe's

When people ask me what jeans best fit a wide variety of bodies, one of my very first thoughts (and thus, responses), is Joe’s! Not only is the fit comfortably hip-hugging for curvier shapes, but they also have just the right amount of stretch to stay that way, and have an awesome softness and vintage appeal to boot. We spotted blogger Em Robers of The Lipstick Fever in Joe’s, wearing the Icon Skinny in Aimi. I just had to note how incredible they look on her…and she illustrates perfectly how top notch these jeans fit any amount of curves! The slightly faded blue wash on these jeans is just beautiful, and doesn’t need a whole lot of dressing up. The contrast of her tan turtleneck compliments them so well, as well as her second outfit of a simple black top and tan coat. The Icon Skinny in Aimi is also a cropped ankle fit, at a 28″ inseam, so they also are a great flattering jean for Summer! If you’re going to invest in a pair of premium jeans, it’s best if they keep you looking amazing all year, right? These are also super soft, with a 55% rayon, 43% cotton, 2% polyurethane fabric blend, and have a 8 1/3 rise to keep you well tucked in and those curves well defined.

The Lipstick Fever in Joe's

Shop the Joe’s Icon Skinny in Aimi here, and see Em’s blog posts here and here for more information on her look and more photos!

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Lana Ober
I’ve been quite the denim fanatic for several years now, and am happy to apply this passion to something that I can share with others. I am also a graphic designer/web developer and have done design work for two of the biggest designer boutiques in town, which is partly to blame for the 100 plus pairs of jeans I now own in my collection! It always fascinates me how much can be done with the denim fabric alone, and the constant innovations will always keep me hooked.