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For its spring 2016 campaign, the high-end denim company, AG Jeans, asked Daria Werbowy to be the face of both their men’s and women’s line of denim.

What does gender mean in fashion anymore? Not that much. Hot on the heels of Jaden Smith taking a starring role in a Louis Vuitton ad campaign aimed at women, model Daria Werbowy is starring in AG Jeans’ new campaign for men.

Daria, who’s been working with AG since 2014, has also appeared in ads for Celine, Dior, Balenciaga, H&M, and pretty much every other major brand you can think of. But this is the first time she’s been the focus of both the men’s and women’s campaigns for any clothing company, and it speaks to the exciting idea that people will buy clothes regardless of which sex they were originally designed for. As more and more consumers blur the line between dressing like men or dressing like women, it’ll only be natural that the campaigns that advertise what we wear will do the same.

AG and Vuitton aren’t the only brands that have used models of one gender in the clothes they’d like to sell to another. In September, Acne Studios made headlines for its founder Jonny Johansson’s decision to cast his 12-year-old son in a women’s campaign.

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