Did you ever wonder why haute couture brands jeans are always so expensive?

Oh boy, do I ever love to bitch about this. But now, looking at this short film here, it kind of explains…. or doesn’t it?!
😉

Italian fashion house Valentino is demonstrating that its hand workmanship extends to all categories by highlighting the process behind its denim couture collection for men.

In a short film played across its social channels and on its website, Valentino captures every step in the making of a jacket from the collection. Giving consumers this behind-the-scenes look may help to differentiate Valentino’s denim from other garments made of similar fabrications and justify the pieces’ price points.