Did you ever wonder why haute couture brands jeans are always so expensive?
Oh boy, do I ever love to bitch about this. But now, looking at this short film here, it kind of explains…. or doesn’t it?!
Italian fashion house Valentino is demonstrating that its hand workmanship extends to all categories by highlighting the process behind its denim couture collection for men.
In a short film played across its social channels and on its website, Valentino captures every step in the making of a jacket from the collection. Giving consumers this behind-the-scenes look may help to differentiate Valentino’s denim from other garments made of similar fabrications and justify the pieces’ price points.