Bella Hadid is quickly closing in on her sister Gigi as the model of the moment. She has just nabbed herself another major campaign.

The US model joins the Topshop team as a face of their new Denim range, alongside models Malaika Firth, Ella Richards, Steffy Argerich, Imaan Hamman and more.

The campaign celebrates the new age of supermodels and the new age of denim.

TOPSHOP launched the global Spring Summer 2016 Denim Campaign, which sees the return of the brand’s stellar Christmas line up, with new addition Steffy Argelich joining the gang, showing how to wear your denim right.

The campaign celebrates the new generation of supermodels and shows TOPSHOP’s customer, how to adapt their own personal shape and style to their denim.

TOPSHOP Creative Director, Kate Phelan says:

“For the SS16 Denim Campaign we have looked to this stylish and cool girl group once again, perfectly demonstrating how to inject individual style and mood to your jeans. The campaign highlights the versatility of TOPSHOP’s extensive denim range, proving that there is a perfect fit for every TOPSHOP girl.”

denim women, ad campaigns