Those of us who have been around premium denim long enough know very well how damaging throwing your most beloved pair of jeans through the traditional wash cycle can be…especially that dryer! Some go as far as to never wash their jeans, or to wash them rarely enough at least to make the average person think we’re all insane (I don’t know, maybe we are). Fortunately, one brand has a solution! Here is blogger/photographer Joey London in 7 For All Mankind FoolProof Denim. This new collection is full of the tasty denim we know and love from the brand, but it’s made to be stretch and shrinkage proof regardless of wash, dry or wear! “FoolProof is the latest in intelligent luxury denim. Wash it Unfazed. Dry without Fear. FoolProof takes the guesswork out of how to care for denim. Developed exclusively by our denim makers, the customized denim weave and fabric finish ensure the stretch and shrink resistance while the structured stretch denim provides masculine comfort.” This is so cool I hope 7 For All Mankind comes out with a collection for the ladies soon! Oh, and isn’t Joey’s photography awesome?
Shop the 7 For All Mankind Foolproof line here!
Visit Joey’s website here.