With significant contributions to further establishing Bangladesh as a key location for global denim business, VICUNHA TEXTIL has successfully made its mark at the fifth edition of the
B2B tradeshow “DenimsandJeans”, in Dhaka. Once again, Brazilian denim ambassador VICUNHA took center stage as a main sponsor of the tradeshow’s own fashion show.
In addition to the enthusiastic applause at the opening, VICUNHA also received an award for its commitment from Sandeep Agarwal, the tradeshow’s organizer.
The fashion show, a mix of dynamic videos and catwalk presentations of VICUNHA styles for summer 2017, also showcased the exclusive “Solid Denim” sunglasses from a cooperation with British brand MOSEVIC. In addition to the prize money, sponsored by VICUNHA, a pair of the handmade 100% denim glasses were presented to the winner of the design competition, which was open to fashion design students from various universities in Bangladesh.
Thomas Dislich, Director of VICUNHA for Europe and Asia, summed up the “DenimsandJeans Bangladesh” tradeshow, which took place in Dhaka on the 2nd and 3rd of March 2016, as follows:
“We are more than satisfied with the tradeshow results and were able to further expand our network of contacts. Our prime position at the event ensured a very good flow of visitors, comprising customers and prospective buyers from a wide spectrum of industry sectors. Large department stores, as well as retail chains, and manufacturers with a European focus, were represented. The highly attractive pricing structure of our products is currently giving
VICUNHA significant advantages in terms of our competitiveness.
One reason for the active response to our product range is our Power Stretch, which is still very popular, but the demand for Comfort Stretch and more classic weights is also continuing to rise. Soft and flowing fabrics are proving to be a high priority for buyers, with an active demand for the Tencel fabrics in particular. Our “Stay Black” range is also meeting with great interest and the”Electric Blue” shades are being very well received too.”
Check out below a few images of above mentioned fashion show!