Fronted by FC Barcelona’s very own Neymar Jr. – he’s very Brazilian btw!, and also very Brazilian Alessandra Ambrosio, the new Replay ad campaign imagery showcases the new Hyperfree denim. The collection is the answer to a new way of life incorporating breathable denim fabric with fitness, where being on-trend goes hand in hand with keeping casual.
With Hyperfree, Replay not only offers a product that sits at the height of the athleisure trend, but enhances movement, flexibility and comfort.
In this video, the duo is challenged to stand still in their spanking-new denim while temptations (a football for the Barcelona forward, a camera for the catwalk model) are thrown their way. How will they react? Find out by watching the video above. And hey, at least it’s better than Neymar’s previous soccer worldcup disaster!