Vicunha X Denim Otaku Collaboration

New inspiration – new talents – new spirit: UdK – Universität der Künste Berlin (Berlin University of the Arts) – as one of the most renowned incubators of German fashion design – has successfully finished their denim project with partner VICUNHA! The Brazilian denim specialist VICUNHA is supporting students from UdK Berlin by providing materials that  allowed them to carry out a highly experimental denim project. Under the title “Jeans Otaku”  two different denim fabrics were transformed and processed for experiments and designs in a variety of ways.

In Japanese, the word “otaku” means people who are obsessed by their passion. The passion of Japanese people for classic American denim fashions has led to the reinterpretation and refinement of this age-old American fabric. For seventeen fashion design students from the UdK, traditional Japanese clothing and denim with their culturally historical significance were the starting point for the first project. The dual focuses were textile embellishments and the fundamental design. Using different silkscreen printing techniques and surface manipulations, the task was to experimentally develop different approaches that could be implemented in the design.

The students developed an outfit in which elements from the traditional Japanese clothing culture are combined with elements from the American jeans culture, resulting in fashionable avant-garde reinterpretations.

“The results are impressive and once again show the potential of both the young talents and denim material. Supporting the younger generation of designers has been very close to our hearts for many years now, and the successful cooperation with design establishments around the globe in Europe, South America and Asia, are as international as VICUNHA itself. Furthermore, the experimental work by the young creators inspires the development of new ideas – an aspect you shouldn’t ignore if you wish to keep your fashion business up-to-date and relevant,” is how Thomas Dislich, Europe and Asia Director of VICUNHA TEXTIL, explains the company’s dedication to the cooperation.

Examples of the design work:


Where did you get the idea for your project? Briefly explain your inspiration.

I drew my inspiration for this project from the heroic firemen of the 17th century Edo period.
Aspects like function, protection and ghosts also play an important role.

Which textile processing techniques did you use to bring your ideas to life?

One of my techniques was print. I developed an all-over design using skulls and crossbones,
which I abstracted through distortion. This type of image manipulation is also known as glitch
art. Using flammable glue, I also let fabrics burn and developed cut-outs in an aluminum
plate checker pattern as a design element.


My idea was based on a kimono that was worn for travel, among other things. My inspiration
is the traveler, the global explorer, somewhere between outdoor wear and ethnic influences.

Which textile processing techniques did you use to bring your ideas to life?

In this project I dealt with the bleaching effect of denim by the sun and other influences, using
chlorine bleaching and resist dyeing techniques to recreate this effect.

Vicunha X Denim Otaku Collaboration

Vicunha X Denim Otaku Collaboration