Calvin Klein Jeans announced Cameron Dallas, an American internet personality whose claim to fame is six-second videos on Vine, would front their limited-edition jean capsule collection alongside Austrian model, Stella Lucia.
The 21-year-old’s relationship with Calvin Klein runs deep. And by deep we mean on Twitter. Back in 2011, Dallas tweeted that he wanted to be a Calvin Klein model and five years later, here we are!
Rather than go the controversial route, Dallas’s debut focuses on his boy-next-door appeal. Shot by Jack Pierson on the beaches of Malibu, the images of a shirtless Dallas frolicking with model Stella Lucia are really rather wholesome—especially when compared with some of CK’s racier campaigns—and right in step with Dallas’s sweetly goofy and decidedly nonthreatening appeal. Given that the ads are designed to promote a limited-edition capsule collection of CK Jeans, Dallas seems like exactly the right man for the job.
You can shop the Calvin Klein Limited Edition here.