On May 10th to 12th Vicunha will be launching their Winter ’17 collection in their showroom in São Paulo, Brazil.
Denimology will be present at this awesome event, represented by yours truly, Lisette!
During these events, Vicunha hosts an average of 1,500 people representing approximately 500 customers from all over Brazil and Latin America. For each launch they develop a really exclusive panel – called galleries, like art galleries – where they show several garments washed with different processes and distinctive visual, according to season trends.
This work is the result of partnerships with many Brazilian and European companies like Jeanologia, Martelli, Tonello, Italian Job, Wash Itália, Pizarro, etc. The panel has a very important role for trend setting in denim washes.
The purpose of this presentations is to disseminate and share with their customers fashion and washing trends.
I am so excited to have this opportunity to check out the newest trends, and to meet all these people @Vicunha who make this happen.