frayed denim
Vicunha at European and Asian Tradeshows

VICUNHA is flying the flag on the European and Asian tradeshow platforms of the denim market. In Europe, the Brazilian denim manufacturer is concentrating on two important platforms: ‘Denim Première Vision’ in Barcelona which took place on the 18th and 19th of May, 2016, as a kick-off event for the new autumn/winter 2017/18 season, while ‘Munich Fabric Start’ will be showcasing further denim trends for the current season from 30th – 31st August 2016.

There are also a large number of important events on the Asian tradeshow calendar for the current spring/summer 2017 season. In Bangladesh’s capital Dhaka, VICUNHA had two shows on its agenda: the previous fifth edition of “DenimsandJeans Bangladesh”, March 2nd and 3rd, followed by VICUNHA’s first ever participation at the “Denim Expo Bangladesh”, at the International Convention City Bashundhara in Dhaka on April 25th and 26th.

Thomas Dislich, Managing Director of VICUNHA TEXTIL for Europa and Asia, is drawing a positive conclusion from the first event on their tradeshow schedule:

“We’ve been observing the development of “Denim Expo Bangladesh” since it was launched in November 2014. In recognition of the importance of the market and also to strengthen it within the region, we have been focusing on our presence in the show, where we’ll be showing our spring/summer 2017 collection.

What really stands out is the extremely good organization and professionalism of the event. At our well-positioned booth, we were able to welcome a large number of international buyers on both days of the tradeshow, which has a very strong European influence. The European market is showing great potential there with a particularly high quality of visitors from France, Germany, Italy, Great Britain, Spain and Poland.”

In June the Asian tradeshow carousel will be spinning once again and for the first time VICUNHA will be heading to Ho Chi Minh City for the premiere of Vietnam’s first ever denim tradeshow: “DenimsandJeans Vietnam” which will be opening its doors at the renowned Gem Convention Center.

Additional tradeshow dates from May 2016 at a glance:

DenimsandJeans Vietnam, 16th – 17th June 2016

Munich Fabric Start, 30th – 31st August 2016

DenimsandJeans Bangladesh, 5th – 6th October 2016

Denim Expo Bangladesh, 8th – 9th November 2016

Followed by further dates of DPV.