Sunglasses made purely of denim: Across all segments and product groups of the fashion market, denim is proving more popular, versatile and fashion-forward than ever before. And the latest must-have piece is a pair of unique solid denim sunglasses by VICUNHA X MOSEVIC, made of resin-infused layers of denim.
The two partners of this special cooperation are the Brazilian denim giant VICUNHA TEXTIL, whose customers include Hugo Boss, Diesel, Esprit, Salsa, as well as large retail giants like Marks&Spencer and C&A. And MOSEVIC, a young English company specialised in denim sunglasses.
The limited edition sunglasses by VICUNHA X MOSEVIC come in four frame styles: ‘Cassini L’, ‘Cassini S’, ‘Burnell’ and ‘Kepler’. Different dark blue layers of denim are bonded and solidified using resin. A single red layer in the bonded layers accentuates the frame with a hint of colour and highlights the edging. The co-branded stainless steel plate on the arm of
the frame rounds off the design. And this upcycling project is all in the name of sustainability: the handmade products are made from 100% BCI cotton from the Brazilian factories, which are renowned for their high level of social responsibility and environmental protection. The frames of the solid sunglasses are made at MOSEVIC’s own workshop in Cornwall in the UK.
The models cost £169 and will be available as of May 9th, 2016 @ www.mosevic.com.
“We became aware of these innovative denim sunglasses last year, right after MOSEVIC launched. A fantastic idea, which we as a global company instantly wanted to support and encourage. But this collaboration isn’t just about promoting a young, innovative business, but also about the production of a cool, socially responsible product. You could say it’s like recycling, but on the very highest level with the best ambitions, style and coolness, combined with environmental protection and social responsibility,” is how Thomas Dislich, Managing Director of VICUNHA TEXTIL for Europe and Asia, sums up the cooperation with MOSEVIC.