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INVISTA’s CORDURA® brand essence celebrates individual durability:

As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics.

Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. And of course, denim!

For more than 45 years, CORDURA® fabrics have been selected by manufacturers of high performance gear and apparel where durability counts.

It began in 1977 with the launch of CORDURA® brand 1000-denier air-jet textured nylon 6,6 yarns – a remarkably durable, and, at the same time, practical fabric. Just a year later, JanSport® chose CORDURA® fabrics for their new line of daypacks. Giving the CORDURA® brand fabric line instant credibility. The rest, as they say, is history.

Today, you’ll find CORDURA® fabrics in many top brands that are known for making tough, long-lasting products. In fact, CORDURA® fabrics are trusted by many military companies around the globe.

Over the years, the CORDURA® brand team has introduced and perfected a wide-range of versatile fabrics. From the classic air-jet textured nylons, to ultra-lightweight high tenacity nylon and polyester fabrics, all of their fabrics are considered best-in-class for durability and performance.

A perfect example is CORDURA® Denim fabric, with 4x the abrasion resistance of traditional cotton denim – but still the look, comfort and feel of the denim you love.

*The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses.

We will be posting more information about Cordura here on Denimology, with lots of interesting images and details. All this, because we strongly believe that you should “Know what you are Wearing”! It’s not only about the looks of your denims, but also about the wear and the feel. Being in the loop about the key materials will also make it easier for you to know what you are looking for when faced with the dilemma of choosing a new pair of jeans!

3 COMMENTS

  1. Guys – these are not nice comments:)
    We have all kinds of readers, people like you and me, celebrity fans, and also a lot of retailers and denim manufacturers who love to read Denimology for trends and tradeshow news. We want to reach as many denim lovers as possible …. and from as far as possible!

    So, please be nice:-)))

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