Hailey Baldwin continues being the face of Tommy Jeans – following her debut for the brand from their S/S 2016 ad campaign.
She is officially the face of the Hilfiger Denim Fall/Winter 2016 global advertising campaign, along with model, Lucky Blue Smith. The campaign follows the two models on a 24-hour adventure through LA and the theme is “Celebrating a millennial-minded spirit”. The campaign engages consumers and interacts with them through a new digital approach.
Hailey looks so flawless in all of the ads — we can’t even handle it! The sexiest photo is of her lying on top of Lucky, wearing a pair of jeans and a denim jacket, completely topless underneath, baring her rock-hard abs and showing a ton of skin!
Aside from that seriously sexy photo, the blonde beauty is featured wearing denim overalls, a leopard jacket, a striped crop sweater, culottes, and more.
The inspiration behind the entire Fall/Winter 2016 Hilfiger Denim collection is – “sail on a transatlantic journey to New York City”. Heritage favorites are re imagined through a fresh lens that is relaxed but sophisticated, with a signature rock-and-roll twist. From rugged workwear references to eclectic nautical and military influences to unexpected combinations in eclectic prints and fabrics, old world culture meets new world confidence; it’s not about an age, but all about an attitude.” How amazing is that?
You can shop Tommy Hilfiger’s newest denim collection here.