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Justin Bieber unveiled his new Purpose Tour XO Barneys New York collaboration at the store’s flagship Madison Avenue location in Manhattan.

The 31 piece unisex collection was created in partnership with music merchandise agency Bravado and is available at the Barneys NY Madison Avenue and Downtown locations in New York, as well as Beverly Hills, San Francisco and online. The collection ranges in price from $95 – $1,675.

While he was there, dressed, of course, in a pair of very destructed jeans, he posed with Bravado CEO Mat Vlasic and Jay Bell, SVP and DMM of men’s designer collections, developing designer, & contemporary sportswear {see image below}

Justin follows in the footsteps of Kanye West, whose Yeezy fashion shows with Adidas are now staples of NYFW. When his Purpose tour finally ends, will he direct his attention to designing his own line? Stay tuned!

You can shop the Purpose collection here.

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Barneys’ Men’s EVP Jay Bell, Justin Bieber, and Bravado’s CEO Mat Vlasic

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