denim ad campaigns

Behind the Scenes of Karlie Kloss’ New Express Denim Campaign! (Yes, There are kittens)!

Karlie Kloss is the star of Express‘s new #ExpressLife campaign. Karlie has modeled for the brand for a couple years, and she’s now a brand ambassador, creative consultant, and yes, the  face of the line. And she thinks the partnership is a perfect fit. “I’m a t-shirt and jeans girl, I really am,” she said on the set of the shoot in New York City. “It’s real!”

The campaign features Kloss rocking six new denim styles that span every type of vibe: The High Rise Released Hem Legging, the Mid Rise Girlfriend Jean (their spin on the boyfriend silhouette), the High Rise Pieced Jean Legging with a center seam detail, the dark-wash High Rise Crop Legging and the High Rise Bell Crop Jean (or a cropped flare). There will also be video ads which will feature interviews with Kloss about her busy life and how her work in fashion fits into it.

This collection will only be available in a few weeks, but you can buy the Express current denim styles here.

skinny ripped jeans

Check out some of the featured styles in the gallery below!