denim ad campaigns

Cool Teens, Luka Sabbat and Lottie Moss, star in PacSun’s Denim Campaign and predictably, they look very aloof and cool.

Despite having recently filed for bankruptcy, PacSun seems to have approximately zero intention of losing traction in the teen fashion space. The brand is celebrating the re-launch of its denim line by casting Lottie Moss, younger half-sister of Kate, and model-slash-streetwear-slash-Instagram star, Luka Sabbat, as the faces of the campaign.

Prices within the collection — available July 22 — are set to range between $49.95 and $69.95, and styles will include distressed jeans, released hems and slim fits.

Meantime you can stack up on your summer staples on the PacSun website.

denim jackets

ripped denim