BUFFALO DAVID BITTON LAUNCHES “HOPE” DENIM CAMPAIGN WITH BRAND AMBASSADOR RONDA ROUSEY
Taking into account her lethal 16-second takedown and near undefeated UFC stats, it should hardly come as a surprise that mixed martial artist and all-around action star, Ronda Rousey, isn’t afraid of a fashion challenge—even one as daunting as finding the perfect pair of denim. Just as she does with any other opponent she faces in the unruly Octagon, Ronda approached the task head-on, teaming up with Buffalo David Bitton to devise a pair for the brand’s new Hope line, made for the fashionable jock.
Buffalo David Bitton’s HOPE collection is denim designed for real life. It lifts and shapes your curves and never loses its shape thanks to extreme, comfortable stretch. The new line offers a three-piece contour waistband for a perfect, no gap fit, and is available in 11 different washes, and styles that vary from boot cut to skinny, to flatter all figures.
Commenting on the new collection, Ronda Rousey said, “I’m an active person, and with Buffalo’s HOPE jeans, I don’t have to sacrifice comfort for looking and feeling good.”
Rousey has been a longtime partner of the brand, joining their roster of supermodels, actors, and athletes in 2014. At the time, not only was it Rousey’s first-ever fashion partnership, but the deal also marked the first time any female UFC fighter had received a fashion deal, breaking ground between the two industries.
“We are focused on authentic partnerships that represent the brand and our consumer in an empowering and connective way, and Buffalo’s relationship with Ronda continues to do just that with launch of our HOPE jean line that is all about embracing your curves,” said Carolyn D’Angelo, Executive Vice President, Brand Management and Marketing Services, Iconix Brand Group.
Rousey’s denim campaign was shot in Los Angeles by famed fashion photographer Brooke Nipar. The imagery shows an unfiltered, more feminine side to the champion fighter with soft lighting and minimal props that leave all eyes on Rousey and the jeans.
To celebrate the launch of the HOPE collection, Buffalo David Bitton will offer an exclusive experience with Rousey to fans later this summer via a sweepstakes on the brand’s social platforms.