Replay presents TOUCH: disruptive new jeans for women with an amazing smooth-factor and a rich, attractive fabric. Innovation is simple: it works when the look and feel of any object are in perfect sync with its function. That’s exactly what Replay TOUCH does.
With TOUCH, Replay wants to bring something revolutionary to the world of women’s jeans. The solution is as innovative as it is simple because it addresses all of the little details that are relevant to a woman’s two basic fashion needs: to be sexy and to be at ease at the same time.
TOUCH guarantees an amazing through-and-through smoothness. Keeping the same performance in terms of stretch-ability as the Hyperflex models, TOUCH takes the idea of natural feel to another level and has a one size slimming effect. Thanks to the patented RECALL system, there are never any creases on the knees and bottom during movement.
These jeans are a work of art with a subtle branding which make them immediately recognizable as Replay but in a most elegant way. They present a flawless look where emphasized stitching and embroideries have been removed and replaced by premium labels, buttons and rivets in a warm pink gold finish.
TOUCH is made up of 4 fits in several washes and colors: SKINNY CROPPED, SKINNY LOW WAIST, SKINNY HIGH WAIST, SKINNY SUPER HIGH WAIST.
The main colors are INDIGO in dark blue, medium blue with whiskers, medium light blue with hand brushed bleach and super bleach; BLACK in dark black, medium grey and super light grey; and WHITE. Pricing starts at 159€ ($175).
TOUCH jeans will be available in retail and wholesale channels, as well as online at www.replayjeans.com starting in late November 2016.
The in-store launch will be supported by a major worldwide communication campaign in outdoor, print, digital and social media.
The ad campaign by the visionary duo MERT & MARCUS features three supermodels: IRINA SHAYK, JOAN SMALLS and STELLA MAXWELL.
The stars of the campaign are the TOUCH jeans, whose pure feminine lines are enhanced by the models’ sinuous bodies and sensual movements highlighting the essence of a unique product.
For those of you who live in the USA, no problemo, there is always the option to buy Replay jeans at Yoox.