It’s this time of the year again! Press previews and forecasts for the summer 2018 denim trends are in full swing.

Brazilian denim manufacturer, Vicunha, is hosting a reception and presentation of VICUNHA’s new collection Spring/Summer 2018 at their showroom in São Paulo, Brazil.

We will be posting all of the newest denim trends – and if you want to be in the know, stay tuned here @Denimology.

Let me just do a by-note here: I love this kind of previews for a very obvious reason. If I am aware of what’s going to be “in” and “out” it makes it so much more fun and very easy to shop for jeans. Being in the know and well informed, will help me choose what to buy now and wear two, or even three, seasons later.


  1. The future……
    Vicunha launch a range of hi performance denims, no more baggy knees, freedom of movement with an ultra soft touch.
    Fashion and comfort prevail with bi stretch fabrics that stretch in both directions for maximum ease of movement.
    We also bring you a range of temperature control denims, providing maximum comfort keeping the skin fresh and dry.
    We will be sharing the SS18 trends with you on Denimology.
    Keep watching …..

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