During the Art Basel event, which took place this past weekend in Miani, Siwy announced its partnership with Lulu Laboratorium Miami and owner/founder Elie Akiba.
Customized Siwy denim jackets were painted by Lulu Laboratorium Gallery artists and were
With its electro-eclectic aesthetic, the gallery is well-known for its exhibit and display of creative youthful talents. Lulu Labortorium has recruited artists to design and paint custom artwork on the back of Siwy’s limited edition collector’s denim jacket. Rock and Roll with a modern twist, the denim jackets were on display at Lulu Laboritorium as part of its Wynwood Stock series of events during Art Basel. The participating artists included painters, vinyl and graffiti artists, Lola Blu, Skott Marsi, Domingo Zapata, Lobyn Hamilton, AP Collection, Jumping Bull, and more.
“I am beyond excited to be partnering with Elie Akiba and his gallery for this extraordinary crossover collaboration between art and fashion” says Jimmy Taverniti , the creative director of Siwy. “At Siwy, we are always looking to collaborate with visionaries and innovators that share our point of view. Lulu Laboratorium offers a pool of creative individuals and we loved the arts they came up with.”
Visual artist, Lola Blu, demonstrated her skills live, painting her artwork at the gallery. “For this year’s theme of ‘Rock & Roll’, we are thrilled to have our artists create one-of-a-kind wearable art with Siwy. Siwy’s denim jacket is the perfect canvas for the artists to express their work and inject an item that has been a Rock & Roll staple with their modern interpretations.” says Elie Akiba.
Launched in Spring 2005, Siwy offers the ultimate denim collection: vintage-inspired, sexy, fashion-forward designs with perfect finish, detail, and fit. Whether it is the stitch detail that embodies strength or the high quality stretch denim that lends longevity, the Siwy look is tough, feminine and authentic – infusing the LA-dominated denim category with a heavy dose of New York attitude.
About Lulu Laboratorium
For two decades, Elie Akiba has been a pioneer in championing the rising stars of fashion and showcasing their creations at the cutting-edge Lulu flagship store in Bal Harbour. With a new endeavor in the art world, he is now bringing his keen eye for aesthetics to once again set the stage of a new era. At the intersection of Euro Pop and Miami’s Wynwood scene comes forth Lulu Laboratorium. Lulu Lab brings together artists and designers who have a commitment to true self-expression. The creative venue delivers a powerful explosion of playful wonder. Meshing bold contemporary style with a youthful vigor, the gallery takes on electro-eclectic elements for a fun fresh look that draws from fashion and art. Lulu Laboratorium is a cultivation of creative ideas fusing across media.