H&M is proud to announce the launch of Denim United, a unisex denim collection, available exclusively online at hm.com on March 23rd. With this collection, his and hers clothing are one in the same, blurring borders and challenging norms. Traditional style is revisited with menswear and womenswear, borrowing both materials and silhouettes from one another. The result is a sustainable, modern collection for everyone.
“It is very natural for us to launch a unisex collection as fashion is constantly evolving and intersecting and today we see there are no boundaries in democratic style. Fashion should always be inclusive,” says Marybeth Schmitt, H&M Spokesperson.
Oversized silhouettes and casual mix and match pieces create an effortless style with work wear jackets, overalls, and slouchy shorts, all in a range of washes. The denim pieces combined with high neck t-shirts or the oversized hoodie make for the quintessential Normcore look.
With this collection H&M is continuing their work towards a more sustainable fashion future and closing the loop on fashion. The garments in the Denim United collection are all made with more sustainable materials such as organic cotton and recycled cotton.
The affordable retailer’s line, launching March 23, will be available exclusively online at hm.com.