denim Q/A

We just recently introduced you to the newest addition at the mega brand, Johnny Was, the Johnny Was Blue denim capsule. We were curious about what was going on “behind the scenes” of this collection and about their trend predictions. Here is what Christy Whitley, one of the designers responsible for the denim collection, tells us:

When Johnny Was denim master craftswoman, Christy Whitley, started thinking about the design of Johnny Was Blue, she immediately thought about fit—wanting to design styles to fit everybody and every body. The second thought was about fabric. Each of the three styles contain Tencel to add amazing hold, recovery and give a “soft hand” to the jeans. She was designing with the Johnny Was customer in mind, who will pair these jeans with free-flowing tunics and other boho chic items that are synonymous with our brand. During the year-long design process, it seemed no matter who put these jeans on—from various fit models, to the design team, to the Johnny Was office staff—everyone agreed the fit and fabrics were second to none.

Christy finished by adding custom touches like interior red stitching details, pockets lined in our signature prints, a leather rose-embossed patch and custom-made Johnny Was rivets. Johnny Was Blue was born.

Q: Johnny Was contemporary clothing has been around for almost 30 years. What made you decide to add a denim line as well?

A: Denim was a natural addition to the Johnny Was collection. It complements our signature embroidered blouses as well as our beautiful print pieces.

Q: What are your denim trend predictions for next year?

A: More novelty denim, embroidered jeans, skirts, patchwork….and still offering great basics with our signature details.

Q: We already own skinny, super skinnies and boyfriend jeans. What will be the next big style?

A: We are loving the straight leg crop, with uneven or raw finishing.

Q: Do you believe that flares have really made strong impression? Or do you think they never really caught on… will you still carry this style in your next collections?

A: The Flare is here to stay! It adds elegance to any outfit.

Q: In terms of denim fabrics, do you have any new materials in mind?

A: For Fall we are adding a stretch velveteen, and are always researching the newest denim fabrics to enhance our collection.

Q: What is your point of view about the so much talked about athleisurewear?

A: We love the idea, and are working on expanding the category.

Q: Don’t you believe and agree that generally women are getting a bit tired of too much stretch and are ready for more “authentic” denim? Like right now the latest trend is relaxed high waisted jeans in a more rigid denim, or even selvedge?

A: No! Women will always love a comfortable stretch denim. We appreciate rigid denim, but it’s not wearable for everyone.

Q: Will prints again be strong within the next few years?

A: Prints are a key component for us at Johnny Was. Introducing a printed denim for Spring ’18 could be a natural transition.

Q: Where do you see the brand, Johnny Was Blue, in 5 years?

A: We are already seeing great success with the denim, and because of it, we are opening the line to our wholesale accounts. With the great reception of the jeans, we have started to develop into other denim categories to enhance the collection.

Q: What is your personal favorite denim style and why?

A: Skinny. It’s timeless, sexy, and always adds an edge to your look.

Q: Which person living or dead would you most like to see in a pair of your jeans?

A: Alexa Chung and Kate Moss…I love their cool, easy style.

Q: What special “denim advice” you would like to give to our readers?

A: Denim is timeless and you can never have enough! {the Denimology team totally, absolutely, and wholeheartedly agrees with this statement!}

Q: And last, but not least – is there anything else you would like to add for our readers:-)

A: You will love Johnny Was Blue jeans !!!

You can shop for Johnny Was Blue jeans here.

And just FYI – while I was at the Coterie tradeshow here in NYC this week, I also checked out the Johnny Was denim and I noted two very important facts: their back pockets are very well placed and rather on the bigger side, and their denim is actually heavier, a mid-weight, so it will definitely not bag out or sag as lighter weight denim tends to do. And I also very much liked their clean washes, without any kind of artificial distressing or rips. Well done, Johnny Was Blue!! 🙂

1 COMMENT

  1. The sizes START at size 25? Is that because the company does not do vanity sizing and it’s commensurate with a 23 or 22 in other brands? If so, I applaud Johnny Was Blue.

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