We totally love Diesel’s newest ad campaign for this spring and summer season, and we’re inviting you to check out their newest lookbook. This S/S ’17 collection is so much fun! Full of bright colors, fun prints and unexpected details.
This season Diesel takes a trip to the city of Miami, where there’s enough fun and sunshine for everyone.
“Miami is a place I’ve always admired for its art culture, art deco architecture and beach lifestyle,” reveals Artistic Director Nicola Formichetti. “We have the Pelican Hotel here, too, so it’s a part of our history.”
“I’m inspired by the uplifting, 80s pop colors every time I visit. I wish the entire world was like Miami during summer.”
Spring/Summer is all about a high-energy cocktail of pastel tones, Memphis styling and pool party atmosphere. Flamingos appear as dramatic 3D knitwear and a statement plush toy stole. Polka dots and lovehearts decorate 50s-silhouette skirts and shirts, with 80s-inspired cartoon speech bubbles printed on pajamas and dresses.
A collaboration with graphic designer Yoko Honda also draws on the 80s, including swimwear in nostalgic palm tree prints and good-time beach graphics.
Oversized rivets are this season’s punchy hardware story, in pure metal or a mix of metallic colors. The cut-outs stamp everything from sweatshirts to t-shirt dresses, women’s high-heeled sandals to this season’s collectible bags.
For the first time in Diesel’s history, pink shirts, jackets and pants are offered for men, whilst the classic 90s rainbow stripe is revived on navy or black bomber jackets.
Beyond color-pop jeans and woven and treated zip-round sneakers, this denim story is bleached-out, reflecting a relaxed summer vibe and easy party spirit.
Summer brings a joyful, vibrant Miami-inspired mood. FLAMINGO ROAD reworks classic silhouettes echoing the Fifties’ with military and sporty touches. The charming flamingo appears as intarsia on women’s plush sweaters, hearts add a cute pop feel, while polka dots peppering feminine blouses and midi skirts inject an elegant attitude.
Baseball references run through faded denim tops and bombers, sometimes embellished with rainbow stripes. Leather jackets with contrasting stitching celebrate the brand’s rebellious DNA. This also echoes in the range of pieces punctuated by oversized metallic grommets.
AMERICAN RETRO celebrates the joy of summer with a lineup infused with Eighties’ influences. Speech bubbles give a cartoonist look to shirts and girly dresses, while stripes create captivating optical effects, not to mention the fashionable PVC trench coat.
Bleached denim has a cool look with drawstrings exalting the relaxed feel of trousers and short pants.
For summer, Diesel expresses its upscale skills in the denim wash business with a range of bleached styles which are juxtaposed to a series of whites. These are balanced by the vivacious attitude of the colorful designs showing cuffs in contrasting tones.
From essentials to trendy pieces, the MODERN & CONTEMPORARY range includes edgy silhouettes, spanning from flat front, cropped styles for men to skin-tight women’s options.
Classic silhouettes with a vintage soul are combined with innovative treatments and seasonal washes in the D.N.A.-HERITAGE collection.
A sartorial approach updated by a high-tech spirit characterizes the DIESEL DENIM ATELIER range, while the most refined customers have the chance to personalize their jeans with frayed hems and contrasting stitching thanks to the CUSTOMIZATION program.
Diesel’s expertise reached its highest level with SLOW INDIGO, a men’s collection of denim styles manufactured and washed in Italy with the most traditional and sophisticated techniques. Crafted from the best premium denim fabrics, these jeans require a long production time to obtain their luxurious, distinctive look.
New men’s styles are introduced for summer. These include “Thommer,” a skinny-leg option coming in a regular slim fit which shows a modern, sleek silhouette, as well as “Rhial,” a fashionable drop-crotch pant with a cropped carrot leg.
Diesel female customers will be able to choose among a range of new styles for summer. “Slandy” is a skinny style crafted from super soft stretch denim guaranteeing an uplifting effect on the back. “Sandy-Kick” is a more casual cropped bell style with a smart look, and the flared “Devyn” reveals front slits on both legs.
The JOGGJEANS categories, now featuring embroideries, mixed materials, contrasting stitching and prints, is expanded with the addition of the hyper comfortable NEW CHINO, which is available in a wide range of washes.