Let’s talk a bit more about cult brand “Cult of Individuality” (no pun intended!) 😉
– a system of religious veneration and devotion
directed toward a particular figure or object.
– the quality or character of a particular
person or thing that distinguishes them from
others of the same kind, especially when
“Jeansmith to the One”
Cult of Individuality is an anti-trend designer denim brand created by Ron Poisson. Preferred by rebellious women and men who buck the norm, the brand evokes a social movement in fashion defined by its signature style of rip and repair jeans with innovative washes. Since 2009, Cult of Individuality’s denim has stood out from the crowd, drawing legions of devotees with expanded wash and treatment driven collections that empower a lifestyle set to a soundtrack of bold, off-kilter and irreverent thinking.