Home Lookbooks Replay – Spring/Summer ’17 Women’s Key Styles Lookbook

Replay – Spring/Summer ’17 Women’s Key Styles Lookbook

Replay – Spring/Summer ’17 Women’s Key Styles Lookbook

Replay spring-summer 2017

One passion, one vision, one city: Replay’s “Sunset Icons”

Thirty-five years of denim history and culture coupled with the desire to build new, thrilling visions. The passion and authenticity of tradition on the one side; on the other, a vision: to build the future with due regard for the past.

One passion and one vision narrated through one city: Los Angeles, with its constant movement, diversity and ferment. The city of angels, where dreams become reality and where the new takes shape.

These are the ingredients of “Sunset Icons”, the new Replay collection.

A contemporary, living melting pot that has its deepest roots in the biker influences of its motorcycle gangs, in the power and spirit of the military universe, and in the exotic and warm notes of the gypsy world. And so the colors of festivals in the desert and ethnic prints are combined with military memorabilia, flashes and camouflage to then dive into the leather, zips and metal of the free riders.

The fit opts for loose, soft and comfortable shapes, with raw cuts, rips and fraying underlining the collection’s relaxed mood, which reappears in the choice of garments: bombers, bermudas, dresses, jumpsuits and ponchos, all in different versions and customization.
The diversity of L.A. is expressed in the materials, which have been carefully selected and researched, particularly in terms of handle and weight. Unusual textures and plays on contrasts emerge, particularly in the womenswear, taking in cool lightweight fabrics, like linen and cotton, Georgette, to vintage leathers, velvet/chenille, knitwear, right down to many raw and slubbed materials.

The colour palette instead offers two extremes: on the one hand lots of color and therefore different shades of dark blues, indigo and sky blues, as well as white, military green, red/coral, baby blue, fuchsia, beige, grey, gold, silver and black. Otherwise plenty of sun bleached and cold-dyed watercolor hues, which fade with each wash to produce new nuances each time.
Diversity reappears in the prints, which include flowers, palm trees, animals, classic camouflage and new camouflage with animal print inserts, watercolors, patchwork and paisley, ethnic geometries, stripes, leopard print in total red or total grey and biker iconography.

Even the customization are vast and varied: jewel appliques, gold medals, sequins, studs, fabric beads, silver plates, lots of tears, particularly in the knitwear, denim and tees, often left open. Plenty of ethnic or oriental-style embroideries, Fifties-style patches, fringes, braiding and ribbons almost always with ethnic and exotic motifs. Handwriting on garments and sprays of glitter to catch the sunlight.


The Sahara jacket in military green customized with studs and hand-painted stars; the bomber in military nylon with long silver laces on the zip and lining with oriental pattern; the jacket in oriental/ethnic fabric, with velvet/chenille cuff with jewel appliques and fabric beads; the baby blue bomber in leather, hand washed and dried with natural techniques for a warm vintage effect. All the ponchos, with or without fringes, in sweat cloth, lightweight fabric or leather, with camouflage, floral or batik motifs. The military parachuting jumpsuit, sleeveless and fastened with a gold bejeweled zip; cool, lightweight and slightly Seventies dresses, with flowers or golden ethnic embroideries on a black base, as well as map and paisley patterns.

“Sunset Icons” also enshrines the birth of “Miracle of Denim”, the definition of a new way to interpret and wear jeans. An unusual denim dream which succeeds in combining tradition and innovation, authenticity and change. And L.A. is the driver behind this philosophy with its colors, shapes and lights.

Its faded colors become “Venice Bleach”: all the “bleaches” one can find along the Venice Broadwalk, with their saltiness and their nuances. These are washed and highly distressed jeans with an extremely faded look.

“L.A. Sky” brings all of the colors of the city sky to the five-pocket pants. The mid blues of clear days and all of the bright colors of fiery sunsets.

“Authentic contemporary” expresses the more relaxed L.A. mood, made of denim with a loose, soft and warm handle. Red cast shades, 100% salt and pepper cotton, traditional washes, stone washing and three Eco-friendly laser washes (the latter for men only).

You can shop for Replay jeans on their website.


  1. I am in awe of the joggers on the replay video about brazilians trying to be still. So, I know Replay designers can innovate and have supreme tailoring skills. I like the no side stripe olive pants with elastic ankles and I assume that the cut is amazing, as in the brazilian video, although the picture above doesn’t show much. It would be important to wear these nice and loose. Perfect for summer and fall.

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